Marketing Communications Associate (Flagship Store Launch - Yogyakarta)

Join Sila Bali Dwipa as our Marketing Communications Associate and play a pivotal role in the grand opening of our flagship store in Yogyakarta! This is an exciting opportunity to shape our brand presence in one of Indonesia’s most vibrant cultural hubs. As part of our dynamic marketing team, you’ll be at the forefront of creating buzz and driving foot traffic to our new flagship store, located at Jl. Malioboro No. 55, Yogyakarta.

Your mission will be to develop and execute a comprehensive marketing communications plan that leverages both digital and traditional channels. You’ll work closely with our creative team to produce engaging content, manage our social media presence, and coordinate with local influencers to amplify our reach. This role is perfect for someone who thrives in a fast-paced environment and is passionate about turning ideas into impactful campaigns.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing communications strategies to promote the flagship store launch, including social media campaigns, email marketing, and influencer partnerships.
• Create and manage content for our digital platforms, including blog posts, social media posts, and email newsletters using tools like Hootsuite and Mailchimp.
• Coordinate with local influencers and bloggers to generate buzz and drive traffic to the store.
• Monitor and analyze campaign performance using Google Analytics and other tracking tools to optimize future efforts.
• Assist in the planning and execution of in-store promotions and events to enhance customer engagement.
• Collaborate with the design team to ensure all marketing materials are visually appealing and on-brand.
• Stay up-to-date with the latest marketing trends and best practices to continuously improve our campaigns.
• Provide regular reports to the marketing manager on campaign progress and insights.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in marketing communications, preferably in a retail or fashion industry.
• Proficient in using social media platforms (Instagram, Facebook, TikTok) and content creation tools (Canva, Adobe Creative Suite).
• Strong analytical skills with experience using Google Analytics and other marketing analytics tools.
• Excellent written and verbal communication skills in Indonesian.
• Creative thinker with a passion for storytelling and brand building.
• Ability to work well under pressure and meet deadlines in a fast-paced environment.
• Familiarity with local Indonesian market trends and cultural nuances is a plus.

🛠️ Keahlian

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